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All the models more and more LED the industry raised about?

• December 1,2015
• SUK INDUSTRIAL LIMITED
• 0 Comments

• Technology Education Internet Media

2015 is called "raise the first year". So, as a new business model, "chip" what on earth can solve problems? to raise money, raise people, raise wisdom, raise resources ... ... Yes, "chip" can not only solve the problem of funds and more to the Assembly of the people's wisdom quote of the vendor development brainstorming; Meanwhile, "chip" can also design through innovative business models, attracted to the traditional business models fail to attract a large number of qualified people ... ...

On "chips", you know, you don't know, you know, this issue's special report, we told you ... ...

1, on "chips", how do you understand?

Business understanding

"Chip" to lower costs, reduce risk and raise more targeted products. Regularproduction of products does not sell it, how much they can sell, were firstproduced, merchant, first order will know. If dissatisfied manufacturers andbusinessmen will have to bear great risks when the market is bad, the entiresupply chain will be in a State of relatively passive. But the "chip" cansolve this problem, manufacturers on raised platforms in first look at new products, to understand what they can, whether it sells well, and so on, and then raise it so that smaller manufacturers and businessmen stress.

--Shanghai plated forest lighting, wood Linsen Shanghai agent, General Manager Zhang Chao

"All raised" main is small entrepreneurs to mass raised funds of a commercial mode, its form and venture capital, and angel investment very similar, but and has different: 1, and "all raised" is oriented General mass raised funds, its risk bear capacity unknown; 2, and "all raised" on investors of returns can is products, and bonds, and equity, or just is a seal thank-you notes; all raised platform for small entrepreneurs provides has a raised funds of channel. Abroad better like Kickstarter, but raised inChina's development are not mature enough, basically become a platform forpromotion and sale of a product, needs to be further developed. "Chip"according to investor returns can be classified in the form of donationsraised all the raise, raise, bond and equity raised from "donations raised"to "equity raise" and in turn consumers will be expected to increase, butrisk is also increased.

--Lanzhou Hongsheng lighting General Manager Liu Lijun

"Chip" is a means of financing, and now the industry is more "chip", "equityraise" less.

--HTC lighting in XI ' an, General Manager Chen

"Chip" initial, strictly speaking, should be investing an investment modelof small, resource-rich, which require investors to have a forward-lookingvision. With the "chip" development is gradually coming out of "chips", theconcept of "chips" should not come under the innovation, while sales should be attributed to patterns of depth.

--Harbin Jiawei lighting Manager Li Wenlong

The authors observed

On "all raised", Baidu Wikipedia is such explained of: "all raised" that "mass funding" or "masses funding", by sponsors, and with voted people, and platform constitute, has low threshold, and diversity, and relies on mass power, and focused on creative of features, is refers to a to masses raised funding, to support launched of personal or organization of behavior, General, is through network Shang of platform links up sponsored who and proposal who. "Chip" is used to support a variety of activities includedisaster reconstruction, civil, fund raising, campaigning, venturefundraising, artistic creation, invention, design, research, and publicprojects of free software, and so on.

Feedback from merchants all over the country, it is not difficult to find,due to lack of market education, resulting in each industry in the minds ofpeople, "chip" has a different face, but is still in a stage of rapiddevelopment, "chip" model, this is normal, it is understandable. However,the more correct understanding can help us better "play" chips, "chip"service for us, one of which is our starting point for this special plan.

2, the lighting industry is right for playing "chip"?

Business understanding

Lighting is a more traditional industries, many companies are low value-added manufacturing and processing enterprises. With the development of theInternet, business model changes and the rise in labor costs, many lightingenterprises with assets of struggling, began to decline and even collapse.They have some common characteristics: assets, lack of innovation, channelold, gross, brand of product homogeneity and lack of competitiveness. Butthe traditional lighting industry can contribute to the "Internet +"changes, with "chips" emerging Internet tools such as the rapid rise.

--Lanzhou Hongsheng lighting General Manager Liu Lijun

With the improvement of people's quality of life, basic lighting, accentlighting, decorative lighting can also become the focus of daily home lifeto consider, this diverse premise as "chips" provided an ideologicalbackground.

Emergence of LED solid-state lighting, lamps shape and material, from theeffect to the application of qualitative changes in the field, it providesoptional space for individual needs, for "chips" provided a materialFoundation.

Internet virtual reality, virtual reality, and the convenience of online andoffline interaction, life from a two-dimensional to a multi-multi-layerspace, this "chip" offers fast-track.

In view of the above conditions, coupled with the economic environmentincreased downward pressure, supply sales requirements tend to be cautious,this will further catalyze the lighting industry "chip" landing and mature.

--Goose lighting linyi Office Director Fan Jingguang

Previously, the lighting industry is relatively small market share in thebuilding materials category, but lighting products now account for anincreasing share. As far as my knowledge of the lighting industry, the"chips" great impact in this industry to, at least, does not conform withexisting lighting channels.

--Sichuan, Guangxi day lighting General Manager Zhang Xiaohua

In advance of time, patterns in innovation. Industry always needs a newmodel to replace the old business model.

--Linyi Shilin market Director Yao Yuqiang

The authors observed

"Chip" as a new business model for the lighting industry, perhaps it is arevolution. As the lighting manufacturer, if not the times, that may bedeveloping large wave out, industry changes the "revolution".

The Terminal in the market research, the "suitability of the lightingindustry to raise" this topic, 25% merchants think lighting industry are notsuitable for the introduction of "chips" that model, and 75% businessmenoptimistic about "chip" the development of this model in the lightingindustry. At present, the lighting industry has many new, extraordinary andspecial products are with no marketing and no sales, if you can "raise"Finance, can quickly resolve the Terminal promotion, technology research and development, and so on.

From a development point of view, the lighting industry needed to raise.Because the "chip" seamless talent, technology and capital, "chip" useful topromote the healthy and rapid development of the industry.

In addition, any kind of business model into an industry cannot be applied too literally photo, must be based on the characteristics of the originalbusiness model innovation. "Chip" also needs to create a industry chainecological, combined with the "Internet" and "big data", combined with thelighting and smart home integration trends are becoming evident. Lightingindustry by raising transboundary integrated intelligent home, will bringnew opportunities for the lighting industry.

3, merchant, you will take part in "chip"?

Business understanding

I will consider participating in the "chip". If you have better sourcingplatform, you can save time, improve efficiency and avoid risk, businessesare actively involved.

--Linyi Shilin market Director Yao Yuqiang

If you have the right product, I will participate. But most of all "chip"can bring in revenue. At present, the transparency of the market requiressome new products and new models look fresh.

--General Manager of the Xiamen Jing Hao/dry optical Yang Qi

If you have a good product, I will take part in "chip". "Chip" products onthe market with the same few, less homogenization, way to make end-marketsales, will have higher profits.

--Xian Sheng building material General Manager Yang

As a business, "chip" this new thing, I'm still learning. I'd like to seenew things in the industry in the future development and new avenues ofknowledge innovation, intelligent products, will continue to concern for thelighting and intelligent industry first raised platform-"red-chips".

--Chengdu NVC lighting General Manager Yin Mingxuan

The authors observed

Different from the past, "chip" era, traditional lighting industry "rolled over" opportunity comes. Traditional channel mode, dealer by sold products money, earned of is "hard money", in Internet all raised commercial mode Xia, "all raised" this a mode innovation to will dealer development into investors, dealer not only can sold products money, also can from investment in the get capital appreciation of returns, so, for businesses for, they also is willing to participation "all raised" of.

Over the years, three or four line due to the smaller size of the market,product sales market than one or two lines without attention to brandmanufacturers, coupled with market lagging, single channel mode, it is difficult to access to development opportunities. "Chip" appearance of thismodel, no doubt for the end brings new business opportunities, they can"chip" platform to understand industry trends, market trends, productinformation, and keep pace with the industry in a timely manner.

4, how businesses can participate in the "raise"?

Business understanding

Merchants should make full use of the Internet, by combining network and store, the "chip" products and integration of existing product lines, so as to expand sales channels and improve overall sales.

--Zhengzhou wind lighting General Manager Zhou Feng

How businesses can participate in "chips", the times?

First, make the most of social media (such as micro-credit, micro-blogging)dissemination;

Second, harnesses the power of the traditional channels;

Third, mobilize existing resources for sustained transmission.

--Lanzhou Hongsheng lighting General Manager Liu Lijun

If you have the right products will choose "chips" in this way, because you can micro-business entities, network, platform, "Holy Trinity" of sales.

--Harbin Jiawei lighting Manager Li Wenlong

Merchants participating in the chip is passive and raise sponsors based onthe actual situation of the lighting industry, launch attractive enough"chips" is the key.

--Wuhe County, General Manager of five all lights in Bengbu, Anhui Province,Wang Zhengwei

The authors observed

At present, the terminals store selling products or practicality of lightingproducts, for products such as creative, intelligent acceptance needs to beimproved. "Chip" platform products for innovative smart products, "chips" iscreative, is the future, is also a kind of expectation.

For businesses, how to participate in the "chip"? I think, to promotion inthe Terminal "chips", first for businesses to conduct "re-education" toenhance their "allotment" of understanding. Most young businesses are like new and accept speed also fast, now continued of publicity and the "education" very important, only has concern degrees, "all raised" to continued to development down; second, to let businesses real to in "all raised" platform Shang get benefits, let terminal of consumers also share "all raised" of bonus, reached multi total win; last, to row industry create up "innovation reform" of atmosphere, to guide enterprise, and businesses, constantly to innovation forward, and eventually promoted development.

5, the "chips" and what will be the benefits?

Business understanding

Lighting businesses playing "chip" can accelerate the speed of informationtransmission, reducing procurement costs and avoid operating risks.

--Linyi Shilin market Director Yao Yuqiang

"Chips" in business is one more distribution channel, can bring about acertain degree of product flow rate and promote the establishment ofcustomer relations.

--Harbin Jiawei lighting Manager Li Wenlong

First of all, is the top-selling products, the most preferential price,purchasing the best quality product addition is the first authorized vendorsand decided to participate in "chips" plan at the back of the businessactivities, business enhancing the initiative.

--Wuhe County, General Manager of five all lights in Bengbu, Anhui Province,Wang Zhengwei

For dealer for, in products and marketing mode increasingly with quality of of today, in faced electric business and new commercial mode invasion of now, dealer profit increasingly meager, competitiveness increasingly low, through participation "all raised", has opportunities improved products structure, embrace commercial change, both can stream to through new products, and cross resources enhanced competitiveness, also can through active participation start-up enterprise of investment get equity value-added of returns, variable passive for active.

--Lanzhou Hongsheng lighting General Manager Liu Lijun

"Chip" can let businesses get to market first-hand resources, allowsbusinesses to keep abreast of market changes, adjustments to the managementplan.

--HTC lighting in XI ' an, General Manager Chen

The authors observed

"Chip" can solve the lighting industry manufacturers, distributors, such asthe development of the storm. For production enterprises, success for theproject into the Development Fund, low cost investment; for dealers, couldbecome an "allotment" capital gains revenue received by the investor of theproject, and can represent the project's product sales, sales proceeds. Moreimportantly, investment in the industry, will effectively reduce theinvestment risk, increase the chance of project success, but also moresupport in favour of projects for more lighting industry resource.

"Chip" is "cross-border robberies" tools and integration tool for high quality resources. "Chip" VCs is not only money, as well as cross-industrycontacts and resources. Lighting manufacturers can take advantage of theseresources to achieve the rapid development of the self. In addition, the"chips" is a low cost marketing tool, through targeted Internet users, low-cost lighting manufacturers marketing communications and marketing plan.

6, "chip" merchants can answer?

Business understanding

Businesses a variety of puzzles, most notably the industry downturn, salesand profits are declining. Now that the environment is not ideal,businessmen should invest more in business, innovation in business models,seeking a new direction in order to "help themselves".

--Hohhot, Sidon lighting General Manager Zhang Xiaoping

Different businesses have different puzzles, "chip" is still a new businessmodel, there is little visible success stories, merchants can solve thepuzzle, it is still uncertain.

--Wuhe County, General Manager of five all lights in Bengbu, Anhui Province,Wang Zhengwei

"The homogenization of products" at the end are killing prices, lower profit margins. For the time being, "chip" only as a supplement.

--General Manager of the Hangzhou focus lighting Wen Yongchang

Today, businesses businesses generally less: environmental impact on the one hand, on the other hand is the impact of the Internet. "Chips" forbusinesses to understand and use the Internet to open the door.

--Zhengzhou wind lighting General Manager Zhou Feng